Business Lessons From Willy Wonka

What businesses can learn from Willy Wonka

Create crazy creative products (e.g. Three Course Dinner Chewing Gum, Everlasting Gobstoppers, Lickable Wallpaper for Nurseries, Hot Ice Cream on Cold Days)
Make products that can help the world (can you imagine how the Three Course Dinner Chewing Gum would cure world hunger???)
Scarcity and exclusivity are the Golden Tickets to marketing (the Golden Tickets were probably the best marketing stunt in history)

Every business should have an equivalent of an Inventing Room - a special Department or CEO of Creativity to specifically encourage innovation.
Embrace innovative technology and inventions (Wonka's Great Glass Elevator can go "up and down, sideways, slantways, and any other way you can think of")
Create a sweet experience (think Chocolate River, Chocolate Waterfall, Candy Trees and Mint Sugar Grass)

Make your business a Chocolate Factory.