Blue Ocean Strategy is a brilliant business innovation strategy, explained in the book "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne.

Instead of competing in existing red oceans, businesses should create blue oceans - new, uncontested markets.



We can innovate and differentiate by using the 4 Actions Framework:

1. Which of the elements of the industry have to be eliminated?
2. Which elements should be raised above the standard of industry?
3. Which elements should be reduced below the standard of industry?
4. Which elements should be created that industry has never offered?