How might we create financial services that support the dreams and obligations of those 50 and older?

We’ll be focusing on financial products and services for those 50 and older, coupled with the impact that successful financial management has on our communities. As this age group works toward financial security, we’re interested to see and hear how improving the financial health of those over 50 may also benefit our communities as a whole. For this Challenge, we see credit unions with their member centric missions as a key lever in our search for solutions. Credit unions are member-owned and exist to serve their members and be a safe place for saving and borrowing. They’re focused on community and often linked to local organizations. We believe there’s huge potential in starting here as we design financial services for longevity. Let’s create solutions that provide security and joy to those who are older and their families.

Solutions should:

• Be designed for 50+ (drastically improve the lives of those 50 and older?)
• Be innovative 
• Stay simple 
• Consider scale (transferable to a larger geographic region beyond local setting)
• Be human-centered (empathy)