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Tone of Voice
April 19, 2017
Tone of Voice
I see brands as people. And your brand should have a personality.
The tone of voice is very important in telling the world what your brand is like.
I stumbled upon Clockwork, a cool Singaporean startup that provides co-working spaces, which has absolutely nailed its tone of voice. It's young, hip, witty - and a little snarky and sarcastic.
Spot on for the millennials that they are targeting.
Their FAQ is brilliant.
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