The element of surprise is one SUPER IMPORTANT element that you unfortunately can't find on the Periodic Table of Elements (...perhaps I should create a "Life Version" of the Periodic Table of Elements).

It's not surprise that people love surprises! 

I signed up for Paul Jarvis' Sunday Dispatch newsletter today, and got a pleasant surprise when I was redirected to the confirmation page. Most newsletters give you a boring screen with a standard line that says "You've signed up for newsletter XXX." Paul's confirmation page says much much more.

In fact, you get a shower of confetti.